Love Paper Week took place from 3-7 February 2025. The five-day campaign raised awareness of the environmental benefits of paper and paper-based packaging. Using a combination of social media messages, graphics and videos, email footers, virtual backgrounds and Love Paper Week branding, it aimed to increase the knowledge of paper, as well as the paper, print and packaging industries, among consumers, clients and colleagues on a national and international scale.
“The aim of the initiative is to inform a wide range of people about why paper is such a sustainable, effective and attractive medium,” explained Josh Birch, Campaign Manager for Two Sides UK.
The first Love Paper Week is just the beginning of an annual event that will gradually increase in activity and engagement, informing and educating more and more people about paper and its sustainable advantages.
“We are delighted at the response to the first Love Paper Week,” said Birch. “The goal is to grow the event year on year to be a truly recognised week amongst the industry, businesses and consumers. We want to mobilise everyone in the world of paper, from direct mail and print publishers to sack paper and corrugated card, to celebrate Love Paper Week every year.”
For more information on Love Paper Week, go to lovepaper.org/lovepaperweek
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