Marathon Press, a long-established commercial printer headquartered in Norfolk, Nebraska, accelerated its growth and operational performance through HP’s PrintOS Intelligent Automation ecosystem. With customer expectations rising and order volumes increasing, the company adopted HP Site Flow alongside its HP Indigo digital presses to automate workflows, optimize production, and gain real-time insights across all operations.

The Marathon production floor features HP Indigo 100K, 12000, 12000HD, and 7900 digital presses, delivering high-quality output for everything from short-run marketing materials to complex, data-driven campaigns. To maximize the potential of this fleet, Marathon integrated HP Site Flow to automate every step of the process, from order intake and batching to scheduling, tracking, and fulfillment.

This end-to-end automation has been instrumental in transforming the business. “Over the last seven years, we have managed to grow our business by roughly 60%,” said Max Alewel, Owner of Marathon Press. “The speed to market with HP Site Flow has changed our business completely. Customers who print ten different book types can now deliver at speed. With HP technology, we were able to onboard this customer in less than two weeks, a process that once took up to two months.”

Using HP Site Flow to streamline workflow efficiency and maximize resource utilization, Marathon has expanded its capacity and broadened its customer base. What was once a traditional print operation is now a fully connected, intelligent production environment built for the fast-paced demands of today’s hybrid and digital-first business landscape.

HP Site Flow gives Marathon Press the control and clarity to run smarter, not harder, connecting data and automating workflows. Marathon Press has unlocked new levels of productivity and agility, proving how intelligent automation transforms print businesses from the inside out.

With real-time visibility into job status, device performance, and production bottlenecks, Marathon Press can now make faster, data-driven decisions and operate with greater reliability and output. The seamless integration of HP Site Flow and HP Indigo technology positions the company for continued growth and demonstrates how intelligent automation can reshape the future of work in print.