Marzek Etiketten+Packaging reinforced its position as one of Europe’s most innovative converters with the first installation in Austria, and one of the first worldwide, of the new HP Indigo 6K+ digital press. This milestone continues Marzek’s 15-year legacy of early adoption, which began in 2009 with Europe’s first HP Indigo WS6000, and reflects the company’s commitment to pairing craftsmanship with cutting-edge technology across its operations in Austria, Hungary, and Ukraine.

Serving premium sectors including food and beverage, pharmaceuticals, and industrial goods, Marzek specializes in complex, multi-SKU pressure-sensitive labels, sleeves, and folding cartons. The HP Indigo 6K+, equipped with the new SmartControlSystem, enables faster set-up, consistent repeat job quality, and quick changeovers across substrates—reducing turnaround times without compromising quality. Integrated with HP PrintOS, the press gives Marzek real-time operational visibility, intelligent production planning, and enhanced throughput, helping meet the growing demand for short runs, personalization, and sustainable packaging.

“Our customers demand the very best and so do we,” said Dr. Johannes Michael Wareka, Group CEO of Marzek Etiketten+Packaging. “The HP Indigo 6K+ sets us up to achieve craft quality on an industrial scale while unlocking new creative dimensions and market opportunities.” Noam Zilbershtain, VP & General Manager, HP Indigo, added, “Marzek’s feedback has helped shape our roadmap. With the HP Indigo 6K+ and SmartControlSystem, they can run nonstop production, strengthen brand connections, and take full control of their print environment.”