BCC Software’s postal optimization technology combined with MindFire’s marketing automation platform bridges physical and digital marketing channels with comprehensive campaign attribution across all touchpoints in the customer journey, helping Mail Service Providers (MSPs) improve response rates and measurable ROI while transforming mail value. BCC will demonstrate and discuss how the joint solution revolutionizes direct mail results during the National Postal Forum in Nashville, TN from April 27-30, 2025 in booth 737.
Chris Lien, EVP Affairs Executive at BCC Software, stated “This strategic partnership empowers Mail Service Providers to become true stakeholders in the mail journey. The MSP’s responsibility isn’t over when they spray the IMb barcode; in reality, it’s just beginning. By combining BCC Software’s postal expertise with MindFire’s OmniChannel capabilities, we’re creating a roadmap for MSPs to transform their value creation strategy for 2025 and beyond, helping lift direct mail response rates 20-30%+ with full attribution.”
David Rosendahl, President of MindFire, added, “Mail Service Providers face urgent challenges with rising postal costs and shifting marketing budgets. This partnership equips MSPs with the roadmap to shift from cost-based to value-based pricing and transform one-off jobs into annuity-type programs. Together, we’re providing the tools and knowledge MSPs need to ask the right questions and demonstrate clear ROI to their clients.”
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