It all started in 2014, and it never intended to become a business. I will spare you for the long story, but I was working as a print broker, and we wanted to film the companies we worked with, so our customers could see their productions. The platform never finished development, and we never got to film anything for the platform. So much for a good idea :-)

However, we did two films - one from Denmark's most extensive online printer, lasertryk.dk, and one from a tiny but globally recognized handbook binder, Dakabo. On YouTube, they were seen by more than 15,000 people, and I was so surprised that I thought, ok, this is maybe not a business, but at least something that others are interested in watching - and for the first three years, we made a film once in a while. 

After three years, my then-business partner and I agreed on splitting up the company, and I decided to work with INKISH and make films for and from the industry - and that has now been my professional life for 7-8 years. Fun, hard, ups and downs, but today, we have a VERY clear idea of where we see ourselves in the future - and we can see that our audience seems to agree.

Thank you!

It all started with films. Many of my friends found it strange that a small Danish company did films in English, but we were determined to become the first global media. We subtitled many of our films and filmed almost everywhere, yet we were not international, as global meant feet on the ground, which we didn't have. That was our first fault - we tried to roll out INKISH as a franchise concept - we were too small, and the ones who signed up were too focused on other things and then hit COVID.

More than 95% of our business was based on travel, so we were immediately brutally hit. We have, however, always been good at adapting, and my first consideration was that we couldn't stop producing content, so formats like OverTheSkype, FastForward, and LearnWithUs were launched. OverTheSkype is, as the name indicates, an online chat/interview with various people - we did way beyond 100 episodes from everywhere, and as many were stuck at home, these long 20-30-40 minute podcasts were seen - we got thousands of new followers. Next started LearnWithUs - and today, online webinars are standard, but I think we were among the first to do this. Initially, we asked if the participants would contribute 500€ to support our devastating economy, and our LearnWithUs became a full week from 9-17 of 45-55 minuted lessons - almost like being at school.

Our major breakthrough on LearnWithUs was our Inkjet LearnWithUs, where we offered OEMs to send us brochures and print samples to send to the participants. Almost 3,000 boxes were sent to webinar viewers. We had people in Oceania, India, Latin America, the US, Europe, the Middle East, India, and Africa—almost everywhere.

Now, everybody has started doing webinars, and we stopped doing them this way and have since only made free webinars for everybody—also the OEMS—as we today offer ALL our online interviews for free. 

The last new format in the COVID was FastForward - one of my personal favorites, and I think we did around 60-70. At this time, I was so tired of not seeing people that I thought now was the time to get to know people - not their companies and products, but the people. So the people sent me up to five photos, and then we spoke about these five photos for 15-20 minutes. I hereafter cut them down to 2 minutes and 23 seconds, and it gave such a dense and incredible perspective of the participants - and I am so proud of these, as they gave life meaning to me and many.

We were also fortunate that a few OEMs called and booked films with us. As happy as I was about this, I could only say to the OEM, "Sorry, we would love to do it, but we are not allowed to travel." The OEM was perfectly aware of this and said, "Please send us an invoice, and then we will make the film when you can travel again." This is incredible support from the industry.

What started as films is today so much more. INKISH.NEWS was established a few years before COVID and was never really a commercial success, but it became essential in our story, as we, as media, were the only ones who dared to write the critical stories of our industry. These manifested in some stories read more than 100,000 times by people worldwide. However, we needed a news outlet, and let me tell you why.

On TV, we publish films from time to time, and therefore, you gain viewers and lose viewers all the time. We wanted a service where our viewers would return daily to stay up-to-date. Not like many of our colleagues, who just deliver press releases. We wanted to get press releases, behind the scene stories, draw on out network, be the source OEMs, Organizations and industry approach when a story needs not only to be delivered, but also digested. Here we did the second failure, as our first two NEWS Desk editors hardly started working before they bailed on us - but nothing is bad without being good.

Now, Pat McGrew and Ryan McAbee handle our news, but our other writers and I will also contribute and guarantee you up-to-date news—news that has been considered newsworthy!

TV has many films with subtitles in various languages. These are subtitled, often into multiple languages, and being from a small country, being multilingual is essential. So many of our films are human-subtitled, so it was only natural that we also wanted to make news in various languages—today, it's available in 11 languages.

We use ChatGPT 4o, which works pretty OK, but we are introducing human proofing of all the languages, ensuring that INKISH users, despite where they are from, our content is available.

This also means we can add news in all the supported languages, which will then be translated and become the industry's only true news source. Other media can subscribe to our newsfeed to stay up-to-date.

Of course, we want to publish on paper as well, so in 2023, we launched our first INKISH MAGS. As many of our colleagues and publishers in other industries can't make money in print, how do we dare to? It took a long time to realize how we wanted to make MAGS, but now we are certain that it will be a content and financial success. When we started analyzing our data, we could see that films perform better in the neighborhoods where the films are made. Stories about American printing companies simply have more viewers in the US, and so for Germans, etc.

MAGS is financed as an additional cost to a film. The audio track from the unedited film is sent to a journalist who writes the stories. We then print and publish it in the state, country, or specific segment we are targeting. So, truly supporting the community we serve and for OEMs a new model to approach customers instead of using advertising. 

All our MAGS are 48+4 on great paper, perfect bound at 210 mm x 210 mm, and so are our books.
We want our content to be in-depth yet easy to consume, so where a MAGS is about many topics and stories, our BOOKS are about one topic.

Our INKISH Books are written by people with hands-on experience - so real-life specialists.

In December 2024, INKISH acquired 50% of the British company Resolve, which serves the print market with printing-expo. online and printing-connect. online. We have GREAT expectations for how this fits into our story and our future offerings, and we also believe this is only the first part of the acquisitions we expect in the future.