At interpack, Pack-Smart is making a strong case that connected packaging is no longer an emerging idea—it is now a strategic capability that links production, authentication, and consumer interaction into a single workflow. The company’s live demonstration in Hall 8B, Booth D18, will showcase a fully integrated packaging line operating under real production conditions, bringing together inline variable print, serialization, folding, gluing, and vision verification in one continuous flow. This is positioned less as a technology demo and more as a blueprint for how brands can modernize packaging operations that have traditionally been fragmented across multiple silos.
What makes the message compelling is the focus on business outcomes. By integrating authentication technologies such as Amazon Transparency, RFID, NFC, GS1, and CodeX directly into production, Pack-Smart is reframing packaging as a data-driven brand asset rather than a cost center. The company states it clearly: “in connected packaging, execution defines the brand experience.” For brand owners and converters alike, the demonstration highlights how serialization, late-stage personalization, and digital product intelligence can work together to strengthen trust, improve traceability, and create scalable infrastructure for engagement at the consumer level.
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