I know it’s a provocation, but I have considered this fantastic idea for a while. We all want to make more money for our business, personally, but we rarely say it directly (to ourselves and our nearest colleagues). We consider increased budgets, lower operational costs, and so forth, and though these terms are supposed to be the same, they are not. Budgets are, for many, ‘something done once a year’ rather than something we decide to do, and operational costs are not managed by sales (mainly).

Please do me a favor. From tomorrow, every morning you get to work, say to your nearest colleagues and your boss, “I have decided to sell more today than yesterday.” First, I think many will find you crazy, but when you start selling more (we can all do it), it will prove that many of our decisions are based on cautious ones. 

How can this lead to any sales?

Well, if you decide to sell more, you have to deliver, so set some objectives. How much more can you sell? 

If you sold for 10K yesterday, what's wrong with selling for 10,005 today? 

The natural question about your customers is: do I provide everything they need in print, or should I share that business with a competitor in the market? Can I encourage them to consider more expensive items, greater volume, new products, new services, find new customers, and higher prices? 

I have often asked people if they could increase prices by, let's say, 1% without losing customers. Most of the salespeople I asked said it wouldn’t be an issue, but one percent of your entire business can be a significant profit contribution. Ask your CFO to quantify this, and then do it. 

Well - just an idea here Tuesday morning!