PrintReleaf named Tony Milford to lead its UK and European growth as demand accelerates for measurable, auditable sustainability solutions across the managed print, commercial print, and packaging sectors. Milford brings more than 25 years of experience working with MPS dealers, distributors, OEMs, and software providers, with senior roles spanning SaaS, workflow, and service-led businesses. His appointment reflects PrintReleaf’s focus on embedding sustainability into everyday print operations in a way that aligns with commercial realities.

According to PrintReleaf founder and CEO Jordan Darragh, Milford’s deep channel knowledge makes him a strong fit to guide regional expansion. He noted that Milford understands how sustainability can move beyond marketing claims to become a practical differentiator, helping partners strengthen customer relationships and deliver verified environmental outcomes. PrintReleaf’s platform automatically measures paper and fibre consumption and offsets it through independently audited reforestation and carbon projects, giving partners a defensible sustainability offering tied directly to usage data.

Milford said his move to PrintReleaf reflects a shift in market expectations, where customers increasingly demand solutions that are both commercially viable and genuinely impactful. He highlighted the platform’s ability to integrate with existing data systems and scale from small businesses to large enterprises as a key advantage. Looking ahead, Milford plans to work closely with dealers, manufacturers, and the wider print ecosystem, positioning sustainability as a value-driving service that supports long-term growth and resilience as the market continues to evolve.