Probo announced an exclusive partnership with Flyerline to support its continued expansion into the Swiss market, marking a new milestone in the company’s international growth strategy. Switzerland’s print market is widely regarded as closed and relationship-driven, requiring strong local networks, specialist knowledge, and a high degree of trust. Probo selected Flyerline as its exclusive partner for its reputation as an innovative producer with deep manufacturing capabilities and a clear sustainability focus, aligning closely with Probo’s values and operational approach.

The exclusivity applies to Probo’s official partnership within Switzerland, with Flyerline serving as the company’s designated reseller for the coming years. Probo emphasized that international resellers will still be able to do business with the company or offer Probo products in Switzerland, but Flyerline will retain the exclusive role in the Swiss market. The partnership is structured to deliver mutual benefit, combining Probo’s industrial production strength with Flyerline’s market knowledge and customer-focused approach.

With this agreement, Probo continues to build out its European reseller ecosystem. Following successful collaborations in markets such as Germany and Belgium, the Swiss partnership represents another step in establishing a stronger international network. “Last summer, Douwe Pieter, Steffen and I concluded that we wanted to realize this project together,” said Marco den Reijer, Sales Manager Germany at Probo. “You can move faster alone, but you go further together. This is a partnership where we create real added value for each other and for Swiss resellers.”

Flyerline CEO Steffen Tomasi added, “This collaboration is far more than a commercial deal. Probo brings industrial power, we bring market knowledge and customer focus. Together, we elevate the Swiss market to a new level with greater speed, strength, and a broader offering. It’s an important step on our growth path.”