As demand grows for personalized and serialized print content, such as promotional codes, serial numbers, and customized packaging, REA Elektronik offers a suite of solutions that enable converters to modernize their existing presses. The company’s Customization Suite provides precise control over variable data printing across multiple webs, while integrated modules ensure accuracy and reliability. Visitors will see live demonstrations of the REA JET UP system printing variable content, with complete systems including cameras for code verification and data storage for compliance.
Also at the show are solutions for sectors including pharmaceuticals and luxury goods, enabling simultaneous front-and-back label printing with secure numbering. For quality control, REA introduces the REA Verifier with turntable, designed for rapid in-line inspection of 1D and 2D codes, even on small runs. In the color label segment, the new ColorJet 2 printer offers high-resolution, on-demand label production, giving companies an affordable, in-house alternative to outsourcing.
By integrating modular hardware and software, REA’s approach shows how packaging and printing companies can meet today’s demands for flexibility and sustainability, future-proofing their presses without heavy capital investment.
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