Ricoh is extending its production print ecosystem beyond traditional flat substrates through a strategic partnership with LogoJET, bringing purpose-built direct-to-object (DTO) UV printing solutions into its North American portfolio. The move reflects growing demand for short-run, customized, and higher-margin applications such as promotional products, branded merchandise, signage components, and specialty parts. With the DTO market projected to grow at 9.5% CAGR through 2030, the partnership positions Ricoh customers to bring more of this work in-house, reducing outsourcing while improving turnaround times and profitability.
The real story here is integration. Ricoh isn’t just adding another device category—it’s embedding DTO into its broader workflow, software, and service ecosystem so customers can manage object printing alongside sheetfed, inkjet, and wide-format production from a single partner. As Andrew Vecci, Director of Product & Portfolio Management at Ricoh North America, said, “DTO represents a natural extension of digital production for customers looking to diversify and grow.” For PSPs and in-plants, this is about opening new application spaces without adding operational complexity, which is exactly where the market is headed.
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