ROTOCON has appointed Francisco Soto as Director of Sales for Canada, Florida, Latin America, and the Caribbean, reinforcing its expansion in the Americas. With nearly two decades of experience in printing and packaging equipment and strong industry relationships, Soto will lead sales efforts for ROTOCON’s ECOLINE and CHROME machinery lines, including flexo presses and finishing equipment. Based in Toronto and fluent in English and Spanish, he aims to provide localized support while helping customers across the region. Soto will join the ROTOCON team at Labelexpo Europe in Barcelona this September, where live demos of their latest machines will highlight their global growth strategy. Michael Aengenvoort, ROTOCON Group CEO, said: “Following ROTOCON’s aggressive growth and established market presence in Europe, Africa, and Asia, the appointment of Francisco Soto demonstrates our commitment to building on this momentum and further strengthening both our global team and presence in the Americas. Having personally known Francisco for many years, I can attest that his passion for customer service and driven approach are a perfect fit for our dedicated global team.”
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