SCREEN Europe introduced a new Virtual Showroom as part of its redesigned online presence, offering customers an immersive, interactive way to explore the company’s digital printing technologies. The launch forms part of SCREEN Europe’s broader effort to modernise how it presents its portfolio and engages with customers as its footprint continues to expand across commercial printing, labels, and packaging.

At the core of the Virtual Showroom is a fully rendered 3D environment that lets visitors step into a digital representation of SCREEN’s inkjet production world. Users can navigate individual presses to gain a realistic sense of machine scale, layout, and configuration, providing a closer look at the equipment without travel. SCREEN said the experience is designed to replicate the initial stages of an in-person visit while remaining accessible from any location.

The platform goes beyond visual presentation by serving as a detailed information hub. By selecting individual presses, visitors can access product specifications, videos, brochures, and application insights, mirroring the depth of information available across the rest of the SCREEN website but presented in a more intuitive and engaging format. This structure allows users to move seamlessly between exploration and technical evaluation.

The Virtual Showroom also acts as a gateway to SCREEN Europe’s physical Inkjet Innovation Center. Visitors can preview what an on-site demonstration entails, including collaboration with SCREEN’s inkjet specialists and hands-on testing of real-world production workflows. Within the digital environment, users can book personalised demonstrations, enabling a smooth transition from online research to in-person validation.

According to SCREEN Europe, the Virtual Showroom reflects the same forward-looking approach that underpins its equipment development, workflow software, and customer partnerships. By combining technology, content, and storytelling in a single digital space, the company aims to help customers better understand how its solutions address production challenges, improve efficiency, and support long-term business goals.

The Virtual Showroom is now live on SCREEN Europe’s website, reinforcing the company’s commitment to leveraging digital innovation to enhance customer engagement and decision-making in the global print industry.