Love Paper Week returns with expanded support, uniting the print, paper, and packaging sectors to spotlight the medium’s sustainability story. Now in its second year, the campaign continues its mission to combat common misconceptions—like low recycling rates—by highlighting powerful facts, such as Europe’s 75% paper recycling rate and its growing forests.

“Love Paper Week is about giving the industry a collective voice to challenge myths, share facts and celebrate the benefits of paper,” said Josh Birch, Campaign Manager for Two Sides UK.

Free, customizable resources—including social graphics, digital assets, and branding—are available to help companies amplify the message. Participation from across the industry reinforces paper’s position as a renewable, recyclable, and biodegradable solution in today’s digital and packaging-driven world.

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