Chris Ellison, Managing Director at OPM Labels and Packaging Group, shares his thoughts on the flexible packaging industry heading into Labelexpo 2025. The global shift toward sustainable, digital, and consumer-focused packaging makes 2025 an ideal moment for narrow web UV label converters to step into flexible packaging. With their agility, short-run expertise, and increasingly versatile presses, label converters can leverage existing equipment to produce formats like stand-up pouches, sachets, shrink sleeves, and flow wraps—often without major capital reinvestment. Market trends such as recyclable mono-materials, e-commerce growth, smart packaging, and advances in barrier films align closely with the skill sets and workflows these printers already excel in.
The flexible packaging market is no longer a distant opportunity—it’s a present-day imperative. Beyond higher-margin products, diversification offers customer retention, better press utilization, resilience across industries, and a stronger innovation profile. For converters ready to embrace new substrates and respond to global packaging trends, the move is both a strategic hedge and a growth accelerator.
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