SMS expanded its color management offering by introducing two new products designed to support brand consistency and print verification. The SMS Brand Colour Passport provides registered users with high-resolution logo samples and detailed color specifications across web, TV, and print, delivered in PDF and sRGB formats. Available free to SMS subscribers, the tool is designed to help brands and designers maintain consistent color communication across different media environments.
Alongside this, SMS has introduced SMS READY verification, a streamlined certification program for print shops of all sizes and specializations. The program requires printers to demonstrate their ability to reproduce the SMS READY control strip within a maximum dE00 of 3, providing a measurable benchmark for color accuracy. Print providers that meet the requirement and commit to maintaining this level of performance receive a verification diploma and badge valid for 12 months.
The SMS READY verification package includes access to the SMS color palette and training for a designated employee responsible for maintaining color standards and ensuring correct implementation in production workflows. By combining standardized color libraries with practical verification tools, SMS is positioning these new offerings to improve color reliability, reduce variability, and strengthen trust between print providers and their customers.
Proofed (Human)
Listen to This Article
Loading...
Login
New User? Signup
Reset Password
Signup
Existing User? Login here
Login here
Reset Password
Please enter your registered email address. You will recieve a link to reset your password via email.
New User? Signup
Currency Exchange Graph