Two Sides North America will carry forward industry-wide sustainability messaging for the paper and packaging sector, following the conclusion of the Paper + Packaging Board’s consumer sustainability program. The transition is intended to preserve and expand the impact of research and outreach developed under the How Life Unfolds campaign, while strengthening consumer engagement around the environmental attributes of paper-based products.

“As stewards of sustainability messaging for the industry, Two Sides North America is proud to carry forward the foundational work done by the Paper + Packaging Board,” said Jules Van Sant, Executive Director of Two Sides North America. He noted that the organization will continue using established research and data to inform consumers and stakeholders about the renewable, recyclable, and essential qualities of paper and packaging.

Mary Anne Hansan, President of the Paper + Packaging Board, said the transition ensures that consumers retain access to credible sustainability information. She added that Two Sides North America is well-positioned to incorporate and extend the award-winning insights developed through the How Life Unfolds program, following the discontinuation of the Board’s consumer-facing sustainability efforts.

The handover aligns with renewed emphasis on the Love Paper Campaign, a global initiative designed to educate consumers about the environmental performance of paper and paper-based packaging. The campaign focuses on renewability, recyclability, and responsible forest management, while addressing common misconceptions about paper’s environmental impact.

Two Sides North America is supported by industry members across the paper and packaging value chain and is dedicated to promoting sustainable forest management, innovation, and reduced environmental footprints. With access to the Paper + Packaging Board’s research legacy, the organization said it will continue developing educational materials, campaigns, and partnerships to ensure the sustainability story of paper and packaging reaches consumers, brands, and manufacturers throughout North America.