Australian print industry suppliers Velflex and Flexi Print announced their merger, combining forces to create a more comprehensive print and heat transfer solutions business. The new partnership will operate under the Velflex name and aims to deliver a wider range of products and services, including heat transfer vinyl, printable media, and specialty print supplies, to a broader national customer base. Leadership teams from both companies confirmed that the merger reflects their shared commitment to customer service, innovation, and business growth in a competitive and evolving market.

By joining resources, Velflex and Flexi Print plan to expand operational capacity, streamline logistics, and improve product availability for trade and commercial clients across Australia. The merger leverages Velflex’s established reputation in heat transfer vinyl and equipment with Flexi Print’s specialty print capabilities, creating what both companies describe as a stronger, more versatile business. According to Velflex Managing Director Jason Pocock, “This merger allows us to better serve our customers with a wider product portfolio and increased stock availability, all while maintaining the same quality and support they trust.”

Customers of both companies can expect business as usual during the transition, with service continuity and product access remaining uninterrupted. The combined business will continue to operate from Velflex’s headquarters, with expanded support and supply chain capabilities rolling out over the coming months. For more information and updates, customers are encouraged to visit the Velflex website.