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Viscom Italia 2026 Unveils New Format to Elevate Visitor and Exhibitor Value

iscom Italia is reinventing its format for 2026, introducing a bold two-day hybrid model that merges exhibition and conference to meet evolving market demands. Scheduled for 27–28 October 2026 at Milan’s Allianz MiCo, the show promises a streamlined yet content-rich experience designed to enhance engagement, reduce operational burden, and focus on innovation across the visual communication spectrum.

“This new vision unites the exhibitive and attractive strength of a trade fair with the rich content depth of a major conference,” say organizers, reinforcing their commitment to SMEs and major players alike.

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