On the opening of its 36th edition, Viscom Italia, the leading international event dedicated to visual communication, graphic arts technologies, and materials, identified significant changes for 2026. After more than three decades as a cornerstone of the industry, Viscom Italia will evolve into a new two-day format that unites the immersive energy of a trade exhibition with the strategic insight of a high-level conference. The shift, developed in close consultation with exhibitors and industry partners, aims to streamline participation and enhance the experience for both visitors and companies by focusing on greater efficiency and knowledge exchange.

Scheduled for October 27–28, 2026, at Milan’s landmark Allianz MiCo, the redesigned Viscom Italia will offer a more concentrated, content-rich event structured around two key pillars: a redefined exhibition space and a world-class conference program. Exhibitors will benefit from an all-inclusive participation model featuring pre-installed, modular booths designed for convenience and impact. Larger stands will accommodate live demonstrations and large-format machinery, allowing companies to focus on what matters most—presenting innovations, networking, and engaging with the market.

Complementing the exhibition, a comprehensive conference program will form the intellectual heart of Viscom 2026. Open to all participants, it will explore future trends, technologies, and strategies across the main sectors of visual communication. Featuring international experts, thought leaders, and industry pioneers, the sessions will provide valuable insight for both global corporations and the small and medium-sized enterprises that drive the industry forward. A dedicated arena will also give exhibitors an interactive platform to showcase products and projects, further amplifying their visibility and engagement.

By combining business-driven exhibits with forward-looking dialogue, Viscom 2026 seeks to redefine what a trade show can be—offering an agile, sustainable, and high-value experience that honors the event’s creative legacy while responding to the evolving needs of the modern visual communication industry. As the only European exhibition spanning the entire visual communication sector, Viscom Italia continues to serve as the creative and commercial pulse of Milan, inspiring innovation across design, advertising, architecture, fashion, packaging, and retail.