Despite rapid technological innovation, the print industry continues to face challenges around visible female representation and recruitment diversity. As International Women’s Day approaches, the focus shifts from celebration to action—how to empower women already in the sector while attracting new talent. Research such as the KPMG Women’s Leadership Study shows that visibility matters, with over 80% of women encouraged to pursue leadership roles when they see others already there. Initiatives like Girls Who Print, mentorship programmes, and increased representation across social media and industry events are helping to bridge the gap. Companies such as Mimaki are also supporting female-led creatives and global non-profits, reinforcing that empowerment extends beyond the workplace to customers and communities.

Changing perceptions remains a critical step. Print is often mischaracterised as a traditional, male-dominated manufacturing sector, when in reality it spans cutting-edge applications from interior décor and signage to medical 3D prototypes, robotics and AI-driven production. Repositioning print as a forward-looking, technology-driven and creative career path is essential to attracting a more diverse workforce. Mentorship and internship programmes—such as those supported by Mimaki—are playing a tangible role in opening doors for young women entering the job market. While progress is visible, sustained industry-wide collaboration will be key to ensuring print becomes a sector where talent, regardless of gender, feels valued, represented and empowered.

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