Wausau, Wisconsin, USA — Wausau Coated Products Inc., an independent family-owned and operated, leading manufacturer of adhesive-based label products, has promoted Dave Rosen to chief growth officer (CGO). In this new role, he is entrusted with the comprehensive oversight and alignment of all business growth activities across various sectors, not confined only to the sales, marketing or product domains.

Rosen is charged with driving the company's international expansion efforts. With nearly 40 years of industry experience and a proven track record in leadership and innovation, he previously served as executive VP, playing a pivotal role in branding and adapting to market demands. His MBA in marketing strategy equips him with the expertise needed for this vital position. 

Rosen's extensive international experience has been key in aligning growth strategies with business objectives. "Living and working outside the United States has taught me the importance of understanding and catering to customers in their specific contexts, building trust and engagement," he states. Under his leadership, the commercial team has embraced a culture of empowerment, delivering exceptional results and establishing Wausau Coated Products as a leader in the manufacturing sector.

"Since joining Wausau Coated over two years ago, Dave has become an integral part of Wausau Coated, making a significant impact on our business," says President and CEO said Ben Reif. "As we look to the future, we are eager to leverage his vast experience in international markets to strengthen our global relationships. Our aim is to forge new partnerships and continue to serve our customers with the exceptional quality they expect from us. We believe that our international objectives will not only enhance our relationships but also bring new opportunities for our company."