Xaar, a global leader in industrial inkjet technology, has further deepened its collaboration with Jet Technologies through the installation of its Versatex Printbar at Reflex Labels’ newly established Reflex Labelplus site in Adelaide. This greenfield facility is dedicated to producing high-end labels for the wine and premium drinks industry and is already operational. The Versatex Printbar, integrated with the Jet IQ M370, enables Reflex to create high-impact, digitally embellished labels in a single pass—offering effects such as textured finishes, high-build varnishes, and vibrant spot details. This advanced setup supports Reflex's vision for creative excellence and market differentiation in a competitive space.
Jet Technologies, a long-term strategic partner of Xaar, has worked closely with Reflex over the last three years to deliver cutting-edge digital print solutions. The latest installation underscores their commitment to innovation, with Reflex planning to expand its applications into cosmetics and nutraceuticals. Xaar’s Versatex, known for its ability to jet high-viscosity fluids and support varied substrates, positions Reflex to offer standout packaging for premium brands. Industry leaders from Xaar, Jet Technologies, and Reflex all view the deployment as a transformative move in the evolution of digital embellishment in the Australian and New Zealand markets.
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