Xerox introduced a new global Print go-to-market framework to unify sales engagement, increase regional accountability, and accelerate growth across Print, IT Solutions, Digital Services, and Graphic Communications. Effective in the second quarter of 2026, the redesigned structure integrates the Xerox–Lexmark sales model to eliminate redundancies and improve operational efficiency. “With a go-to-market model aligned to each region and supported by strong partners and experienced teams, we are building a sales engine that is more focused, more efficient, and better positioned to compete,” said Jacques-Edouard Gueden, chief revenue officer at Xerox.

The new model organizes sales into three primary regions, North America, Western Europe, and the rest of the world, supported by a dedicated Global Production Print Services division and specialized Distribution and Inside Sales teams. In North America and Western Europe, direct sales will focus on Enterprise and Corporate accounts, while partners expand hardware fulfillment and SMB coverage under a unified segmentation model. The company is also introducing a global go-to-market framework for Graphic Communications to leverage its refreshed production print portfolio.

In the rest of the world, Xerox will operate through a dedicated Asia Pacific organization focused on share gains in priority markets and an International Operations unit structured for cost-efficient hybrid coverage. Leadership appointments across managed accounts, channels, digital sales, distribution, and production print services are intended to support disciplined execution and scalable growth. Xerox positions the move as a foundational step in strengthening partner ecosystems and driving long-term performance across global print markets.