The American airplane manufacturer Boeing is in trouble. Depending a bit on who you ask, the problems started when Boeing acquired McDonald Douglass many years ago. Boeing was known for its engineering standards and being a conservative but extremely focused company building some of the best aircraft in the world. The McDonald Douglass culture was profit-driven, and they apparently took all the shortcuts they could. This culture won in Boeing, and rather than developing new aircraft from scratch, Boeing has constantly upgraded old airframes - an example is the Boeing 737. The airplane failed entirely with the latest iteration - the 737 Max, which had tragic accidents killing all its crew and passengers. That grounded the Max for more than a year - and now it's returning to service. The other major scandal for Boeing is the 787, also known as the Dreamliner. Boeing outsourced a major part of the plane to partners, and the problems kept rolling in for years. Measures that were wrong because of metric vs. imperial measures, batteries that overheated, and more. The machine has been flying for almost ten years, but the problems continue. Even stock analysis people refer to the shareholder-centric culture at Boeing. Excel guys managing a complex business - and we see similar changes in the printing industry. If you buy, for example, a Heidelberg machine - how big a percentage should be manufactured in Germany for Heidelberg to continue putting the 'Made in Germany' label on the machine? Heidelberg has production in China, and why not outsource a majority of the production to China and then assemble and test in Germany? I do not know whether this is the case, but why not? For customers - like with the Boeing 787 - the care, since it is equipment with a price tag that is essential to the customers business - and though both Boeing and any other working with intensive sourcing of parts have the warranty obligations - it's interesting to think about - or what do you think?
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