By Editor Morten B. Reitoft

I am sure you know the feeling: working for months on a project and then finally seeing it come to life—it's fantastic! INKISH has, since day one, seen ourselves as much as an IT developer, a content creator, and a media, and when we launched NEWS years ago, it was because we couldn't find any other way to part newsletters from vendors. 

We couldn't find a viable business model for justifying working with the press releases and thought that this could be great if we offered them a solution more like a blog tool. That didn't work out. Most of the articles are written by INKISH. During the pandemic, the articles published about drupa, benpac, and Marco Corvi gave us more than 100,000 viewers, and we were excited - but it's time to change!

Many trade media today bring almost un-edited press releases on their channels - we don't like that. We enjoy publishing meaningful and relevant content, so before we started the re-development of NEWS, we started defining what content we should bring. We wanted to get news, but not only based on information received from the industry. We still wanted to find information, do proper research, and write in-depth articles, and we also soon realized that the only way to achieve this was to hire someone responsible for handling the news stream!

Mark Vruno said yes to the task, and then we started defining how to differentiate ourselves.

Multiple languages were not an option, and it was mandatory to develop ChatGPT 4o into our solution and a proofing process so that all languages could be proofed and corrected. We also wanted NEWS to be integrated into our LinkedIn page - done, and Facebook page - done, and soon, we will also be integrated into Instagram and Facebook - enabling news to be delivered to where our users are!

We also wanted tools to make our work easier and then started the development.

This is "part" of the virtual editing rooms. You can set all the settings for an article, but you can also monitor a number of other media, making it much easier to keep an eye on the news stream!

Now, we are almost ready to launch - and we are excited. Will you like it, or will you hate it? 
We keep investing in technology and the content itself, and we are certain this will be great!

Thank you for your attention!
/Morten B. Reitoft