By Editor Morten B. Reitoft

As most of our friends and followers are aware of, INKISH has always been very open about our work, our visions, and our strategies. Since we started almost five years ago, INKISH is now an established part of the international printing community. We have always focused on both storytelling and high technical quality. We believe this is one of the reasons why INKISH is recognized the way we are.

Almost a year ago, we developed a strategy to grow INKISH to be a genuinely international media with a broad local presence. Three months ago, we hired Henrik Klem Lassen as Business Development Manager, responsible for the roll-out of the strategy. 

We believe, being truly international requires a local presence. We need to be present, not only in films, but also in local languages, and with local people who know the printing industry. 

This idea seems to resonate with needs in the market, and we are happy that the first partners are signed, and will be ready to produce films shortly. One of the challenges we have seen is how to address the major markets like the US, Germany, and China. After consulting with potential investors, we have concluded that we need to have our own legal entities in the major markets. 

We, therefore, plan to establish our own offices and employ people working for us in the US, Germany, and China. 

Having 'feet on the ground' will give us better control on not only the content but also our relations to the industry. After PRINTING United, we are confident that being independent is best served by being independent on all levels. We, of course, expect this will also enable us to work with all our current and future partners freely. 

Looking at the print-related media in the US, our offerings are very different from the existing media. We don't see ourselves as a competitor entering the market, but more a new service with a different value proposition.

The products we offer is a mix of editorial content, sponsored content, and services like LIVE broadcasts from events, conferences, and more. INKISH.NEWS is obviously also exciting for us to work within the US, and with some of the new paid-for-services we are introducing over the next year, will be interesting for our partners, sponsors, and of course, INKISH.

We will start establishing our legal entity in the US within the next six months and will be looking for staff, partners, and eventual investors interesting in working with us. When rolled out in the US, we will start looking into first German, and then China. 

We have decided to publicly share our strategy since we believe this can give us new contacts, and who knows, maybe leading to potential investors interesting knowing more.

Further information:
Business Development Manager Henrik Klem Lassen