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AI-enhanced Video Content versus the Original. Does it matter?


Controversy surrounds AI-generated content, prompting calls for clear tagging and/or certificates. 
I discussed this topic with several participants during the INKISH Non-Event 2023 in Copenhagen last week, after which I had to try it for myself. 
So in comes #HeyGenLabs.  
Not that I am sharing any non-original content here - gathered from ChatGPT or another AI-tool -  No, I’m rather enhancing a five minute videoclip, part of my original presentation held in Dutch language during the VIGC Congress some time ago about digital mindset and 𝐭𝐡𝐞 10 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐛𝐥𝐨𝐜𝐤𝐬 𝐨𝐟 𝐏𝐫𝐢𝐧𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝟒.𝟎. 
Using this app, I translated and recreated my own “voice timbre” in three more languages (ENG,FR,DE)*  aiming for broader accessibility and relevance to more people in different countries that natively speak other languages and even slightly different accents, like the Canadian French in one of my versions below. 

While the AI examples are promising, they’re not perfect. Educational potential is evident, but we must remember that the authenticity of the content lies in the human experience, still a challenge for AI technology ! 
By the way; this particular videoclip - I think - is still relevant as it focuses on how digital technologies foster connectivity within the graphic industry, driven by a digital mindset that promotes collaboration with external “strategic” partners and customers.  
 The essence of Print 4.0.

* The original videoclip / NL :  https://youtu.be/tuGtV9MlhUs
* The AI- enhanced versions:

 © Jacques Michiels ▪︎ Inkish Benelux-France


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