All4Labels, in partnership with ACTEGA, has unveiled “The Flow” — a bold campaign spotlighting STARSHINE™, a sustainable on-demand metallization technology poised to redefine embellishment in self-adhesive labels. At its core is ECOLEAF®, ACTEGA’s proprietary technology that replaces traditional foils with a significantly more sustainable process, cutting CO₂ emissions by up to 80%. With production sites already operational in Italy, Germany, and the UK, and expansion underway in Romania and France, the network is primed to scale.
Dr. Guenther Weymans, CEO of All4Labels, emphasized the strategic importance: “This success is a testament to the technical engineering and R&D cooperation among our teams of experts.” By combining flexo and high-build silk screen techniques, STARSHINE™ creates vibrant metallic effects suited for everything from personal care to premium wine & spirits packaging — and without the environmental baggage of hot or cold foiling. The campaign, launching at Labelexpo Europe 2025 in Barcelona, reflects a broader market shift, with over 40% of brand owners planning to adopt sustainable packaging by 2025.
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