AWA Alexander Watson Associates has officially released the AWA Pressure-sensitive Graphic Arts Market Report 2025, a detailed analysis designed to guide converters, material suppliers, and brand owners through the evolving landscape of pressure-sensitive graphics. The report delivers deep insights into global and regional market dynamics, segment trends, and the influence of new materials and sustainability initiatives. With a strong emphasis on developments in cast and calendered vinyl films, it serves as a key resource for stakeholders seeking to align operations with market demands and growth opportunities.

This edition explores the latest advancements in pressure-sensitive film laminates, adhesives, release liners, and eco-conscious face materials, providing an essential overview of how sustainability and innovation are reshaping product development and sourcing strategies. Detailed segmentations by region, material type, and end-use application enable users to identify emerging trends and evaluate opportunities across the value chain. Whether entering new markets or optimizing existing offerings, the report helps businesses navigate a competitive and increasingly sustainability-driven environment.

AWA encourages stakeholders across the print, labeling, and converting industries to leverage the report as a strategic tool for planning in 2025 and beyond. The full report is now available for purchase via the AWA website and includes access to comprehensive data and actionable insights. For more information, visit www.awa-bv.com.