The printing industry is an amazing industry with exciting people, innovative technologies, and a mix of creativity and opportunities. It's time to use the technology and our skills to become bigger!

By Editor Morten B. Reitoft

With 25-years of fewer printing companies, fewer employees, and still overcapacity in some segments - it's time to change focus from adaption to a pro-active growth agenda.

If we believe in the survival of the fittest, the average printing company today must be better than years ago. Therefore, the starting point is better, and though an ambition to double revenue is ambitious, I am convinced that ambitious objectives are more fun, challenging, and rewarding - and why not?

However, let's start with why it's important to change focus. Before the internet became mainstream, commercial print was the most common mass-communication channel (besides radio and TV mainly for larger brands and consumer products), and many printing companies saw year-over-year growth for a long time. The positive effect of a thriving market was investments - and with more investments, the vendors allocate more money into R&D. Therefore, the eco-system can support further competition and development. When a company is on an upward trajectory, it's easier to attract employees, and skilled people will always look for exciting opportunities in successful companies. Today recruiting young talents to the industry is a hot topic, but I am convinced that successful and well-branded printing companies have fewer problems than small, unknown ones in this respect.