Canada’s Competition Bureau has released final environmental claims guidelines, signaling a tougher stance on greenwashing and reshaping how businesses, including those in print and paper, market sustainability. Rooted in the amended Competition Act, the guidelines require that all environmental messaging be truthful, specific, and properly substantiated—or risk steep penalties.
Two Sides North America applauds the move, noting it aligns with their long-running Anti-Greenwashing Campaign. “This helps foster a fair, competitive and innovative marketplace,” the Bureau states, reinforcing efforts to combat vague claims like “Go paperless, save trees.”
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