Canva announced the acquisition of Simtheory and Ortto as part of its broader strategy to evolve into a unified platform for content creation, collaboration, and marketing execution. The additions bring agentic AI capabilities and integrated marketing automation into the Canva ecosystem, supporting the company’s vision of enabling teams to move from idea to finished output within a single environment. The acquisitions also reflect Canva’s continued investment in building a connected system that spans the entire content and marketing lifecycle.

Simtheory introduces advanced AI workflow capabilities, allowing users to build custom AI assistants that can manage tasks, collaborate across tools, and execute work with greater control and reliability. The technology is designed to address fragmentation in current AI usage, where teams often rely on multiple disconnected tools. By integrating Simtheory, Canva aims to provide a more cohesive environment in which AI serves as a practical partner throughout the creative and production process.

Ortto adds customer data and marketing automation functionality, enabling campaign execution across channels such as email, SMS, push notifications, and in-app messaging. The platform, used by more than 11,000 customers globally, brings data-driven targeting and performance tracking into Canva’s expanding marketing suite. Together, the acquisitions strengthen Canva’s position as a platform that connects ideation, design, publishing, and optimization, as the company prepares to showcase further developments at its upcoming Canva Create event.