JICMAIL’s Q4 2025 performance data reveals that advertising mail is driving record levels of digital engagement, with 9.7% of mail prompting website visits, the highest level recorded in five years. Open and read rates both increased year over year, while the overall impact of mail on sales across Direct Mail, Door Drops, Business Mail and Partially Addressed Mail reached 6%. Engagement among younger audiences also strengthened, with interactions among 25–34-year-olds rising 8% during 2025.

To support more sophisticated campaign planning, JICMAIL has announced a new integration with TGI’s Connected Audiences dataset, introducing more than 300 additional audience variables into its planning platform. The partnership combines JICMAIL’s detailed measurement of mail engagement with TGI’s large-scale consumer survey of 24,000 UK adults, enabling marketers to evaluate how different consumer attitudes, lifestyles, and purchasing behaviors influence response to mail campaigns.

The expanded dataset allows planners to analyze mail performance across a wide range of behavioral attributes, including financial comfort, FMCG purchasing habits, travel preferences, technology ownership, and environmental attitudes. Ian Gibbs, Director of Data Leadership and Learning at JICMAIL, said the partnership significantly expands how advertisers can evaluate mail performance. Rachel Macey, Managing Director of TGI at Fifty5Blue, added that integrating TGI data into JICMAIL helps marketers move more seamlessly from consumer insight to campaign activation across the advertising mail channel.