Edale, a Canon company, has appointed Rob Brown as its new Sales & Marketing Director, signaling a strategic move as the company prepares to launch updated CartonLine and LabelLine platforms in 2026. Brown brings close to three decades of experience, including his recent role as Sales Director NW Europe & Export at OKI Europe. His background in building high-performing sales teams and delivering complex print solutions positions him to help Edale scale its market presence.
“As we prepare for a major 2026 push... Rob will be key to shaping our global go-to-market strategy,” said Managing Director Lachlan Buirds, pointing to Edale’s expanding focus on automation, workflow intelligence, and single-pass carton production. Brown emphasized Edale’s readiness to help converters adapt to market shifts: “More automation, more single-pass capability, and more converters broadening their offering across labels and cartons.” In his new role, Brown will lead global sales, marketing, and channel strategies for Edale’s folding-carton and label solutions.
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