ETI Europe strengthened its leadership team with the appointment of Emmanuel Maurines as Regional Sales Manager for French-speaking European markets. With more than three decades of experience spanning raw materials, printing technologies, automatic identification, and systems integration, Maurines brings extensive end-to-end industry knowledge to his new role.

A graduate of ECCIP-NOVANCIA with a specialization in international business, and fluent in French, English, and Spanish, Maurines has developed a deep understanding of the full label and packaging value chain, from substrate development through final application. His 360-degree expertise positions him to help converters navigate technical, operational, and market challenges while identifying new growth opportunities. Maurines is also recognized as an early pioneer in linerless technologies, contributing significantly to the development and adoption of sustainable label solutions. His background aligns closely with ETI’s strengths in coating and manufacturing equipment, which enables printers and converters to produce their own pressure-sensitive materials, including linerless formats.

Based in France, Maurines will work closely with ETI’s European sales team, leveraging his understanding of manufacturing workflows to support customers in advancing their innovation projects and expanding production independence. “I’m excited to join ETI and work with customers across French-speaking Europe,” said Maurines. “Throughout my career, I’ve seen firsthand how crucial it is for printers and converters to have control over their own production. That’s what ETI gives them, true independence.”

Jokin Iruretagoiena, General Manager of ETI Europe, added: “Emmanuel connects technology with real market needs. His ability to translate technical challenges into practical solutions will be invaluable to our European customers.” With this appointment, ETI Europe reinforces its commitment to supporting converters through expertise, innovation, and sustainable production solutions.