A few weeks ago, I tried to put your automation/workflow on a formula - and thank you for the many responses, likes, and shares. Marketing isn’t as easy to put on a formula. Nevertheless, I will in this article give you a few ideas on how to ensure best practice, the best use of money, and how to avoid the most obvious pitfalls. The first and hopefully most obvious thing is to understand that b-to-b marketing is entirely different from b-to-c; therefore, the measures used in b-to-c don’t apply.
What is it we want to achieve with our marketing money? As much as possible is the simple answer, and when understanding this, it’s also about maximizing the budget and avoiding errors. Avoiding errors is only accessible if you know and act on customer behaviors. How can you market a product or a service, if you are never with customers, don’t understand their needs, the market they operate in, and how your products and services can support that mission?
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