Joensuu, Finland - Exove is now known as Rebl Group Plc, with the former name PunaMusta Media has been consigned to history. The parent company has made a significant leap forward in recent years, expanding via 20 mergers and acquisitions.
Together with the other Rebl companies, Exove has transformed its role as a strategic partner for clients, expanded as a team into entirely new sectors and markets, and sold off the media business (Punamusta) that previously belonged to the group. These changes were the driving force behind the parent company’s rebranding.
“Our bold transformation towards an even deeper strategic partnership with customers, expansion into entirely new industries and markets, as well as letting go of the media business, in practice, forced us to fundamentally change the group’s brand. The old name and look did not reflect our current reality,” says CEO Arttu Sallinen.
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