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Fujifilm BI Rebrands Sub-brands

FujiFilm has been reorganizing it market approach and the latest change is the rebranding of sub-brands Fujifilm CodeBlue Australia and Fujifilm Upstream Solutions as Fujifilm IT Services and Fujifilm Process Automation. Sprinter reports that FujiFilm BI confirms its stronger focus on IT services does not mean it is exiting print and graphics, but strengthening its other capabilities to support the increasingly complex digital transformation requirements of customers across Australia. The changes follow a set of key acquisitions, including Upstream Solutions (2010), CodeBlue Australia (2020), and the global acquisition of MicroChannel (2023).

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