Monotype's new Global Font Survey and Forecast surveyed 4,777 participant to develop well-rounded insights on font purchasing behaviors, customer pain points, and key type industry trends. The surveys were conducted in 2024 and explore how members of the design industry select and use fonts, their pain points and preferences, and their views on the impacts of emerging technologies like variable fonts and AI. Among those surveyed, almost half come from a company size of 10 people or fewer, with 26% being sole proprietors.
Some takeaways include that 52% of those surveyed say they use sans serif styles the most, while 62% say they rely on familiar font pairings. To get your copy, which Monotype makes available for free, go here.
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