Hemlock Printers brought a powerful message to life using the HP Indigo 100K, producing a limited-edition, reimagined Winnie the Pooh storybook for eco-conscious brand ‘Who Gives a Crap’. The “Deforested Edition” highlights the environmental cost of traditional toilet paper, printed on 100% recycled materials at Hemlock’s carbon-neutral facility. Leveraging the Indigo 100K’s versatility, quality, and sustainable efficiency, the project aligned perfectly with the campaign’s values and creative goals. The collaboration earned Hemlock the 2024 Canadian Printing Award for Most Environmentally Progressive Printing Project.
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