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Hoenle AG Unveils Unified Brand Identity Across Global UV Technology Business

Hoenle AG announced a significant milestone in its corporate journey with the rebranding of Dr. Hönle AG and its subsidiaries under one unified identity. The move consolidates the group’s diverse industrial UV and adhesive technology expertise into a streamlined brand, reflecting the company’s focus on global strategy and customer-driven innovation. Effective immediately, all companies within the group will carry the Hoenle name, supported by a new visual identity and a redesigned website.

The restructuring builds on organizational changes introduced in 2023, when the group aligned its business into three dedicated units: Curing, Disinfection, and Adhesive Systems. By presenting a single, strong brand, Hoenle reinforces its market position and emphasizes its ability to deliver customized solutions for a wide range of industrial applications. “This is more than a visual refresh; it’s a symbol of our ambition to be the global leader in industrial UV technology,” stated CEO Dr. Markus Arendt. “Our innovation strength and customer-centric approach provide a foundation for sustainable growth.”

Hoenle will showcase its new brand identity to the industry at Labelexpo Europe in Barcelona, where former subsidiaries PrintConcept UV-Systeme GmbH and Eltosch-Grafix will present solutions under the unified Hoenle banner. Shortly afterward, Fachpack in Nürnberg will see additional participation from Hoenle’s curing and disinfection specialists, previously Sterilsystems GmbH and UV Technik Speziallampen GmbH. The company’s new website, www.hoenle.com, highlights the breadth of its portfolio, featuring UV systems and components designed for curing, disinfection, and bonding applications, underscoring Hoenle’s ongoing commitment to delivering sustainable, customer-focused solutions.

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