Will drupa 2020 happen or not? Who knows yet... But in anycase what will happen couldn't be a no-brainer. 

Crucial: How do you cope with these difficult, volatile times? 

Actually only on the basis of the insight not to rely on the fact that what was originally planned can also take place in this way. 

To me it is vital to survival: 

1. Flexibility in thinking and acting. 
2. Agility to be able to react immediately and appropriately to unforeseen events.
3. Networking competence and partnerships with real knowledge workers. 

Everyone is self-responsible for flexibility and agility. Networking can be learned quickly, especially if you find the right partners. And bravely break new ground. 

Traditionally, print trade magazines (for PR / advertisements) and direct marketing campaigns have always been the safe bet to address visitors and encourage them to visit their booth at drupa. But that is neither flexible nor agile. And certainly not to be timed properly when things change abruptly. 

So what to do? 

There is still uncertainty as to whether the #drupa2020 can take place and if so, what we all hope for, whether visitors from all over the world can arrive as usual. 

I see three tried options on an ad hoc basis: 

1. Connect to smart infotainment at the trade fair, as offered by Deborah Corn with her Printerverse activities in the area of ​​the drupa DNA-Arena in Hall 7.0. 

2. Use high-quality, innovative communication offers, implemented by the excellently staffed, experienced and smart #INKISH team headed by Morten B. Reitoft — before, during and after drupa2020. 

3. INKISH even will have a Plan B in case the fair is actually canceled or postponed. 

Why is there no alternative to breaking new ground? 

Either way: All exhibitors have to be prepared for the fact that not all potential customers / buyers can be reached through drupa alone. Networking creates impact and is sustainable. And since no exhibitor can do this on its own, partners are needed. 

If there are any questions, I can be contacted at any time, preferably via LinkedIn.