Hybrid Software’s Brandz unit has launched iC3D version 11, a major upgrade to its 3D packaging visualization and artwork automation platform. Targeted at packaging designers, brand owners, and prepress professionals, the update introduces advanced layout editors for custom-shaped flexible packaging—such as stand-up pouches, sachets, and pillow bags—ensuring accurate, print-ready designs with less manual setup. The new Capture 3D Analyzer adds quality control capabilities by visually identifying inconsistencies in shrink sleeve and metal can production, helping brands make faster, more confident manufacturing decisions.
Integration with the Adobe Illustrator 2026 plugin streamlines creative workflows, allowing teams to move from concept to production without file handoff delays. “By combining fast, accurate 3D visualization with precise layout tools, we’re helping brands eliminate delays, reduce costs, and confidently move from digital to physical packaging—at their own pace, without workflow restrictions,” said Heath Luetkens, Sales Director of Americas at Hybrid Brandz. Together with Hybrid’s Artflow approval platform, iC3D v11 delivers an end-to-end solution for brand consistency, speed to market, and reduced production risk.
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