Airlines compete as flying has returned to average levels during the pandemic recovery phase. Their promotional videos are stunning. They revitalize our dreams about the possibilities and plan for our vacations.

Last year amid the lockdown, Austrian Airlines decided to kickstart their 2021 marketing campaign with a theme that brought people hope and joy during the pandemic's darkest moments. Jerusalema was more than just a song. It was a joyful and provocative cheerful mood movement that flowed free and gently during the most challenging times in our lives.

The theme echoed worldwide, demonstrating once again that leaders' mission is to pick the right tune with the precise beat, promote the right message, to reach people's hearts and minds.

Alexis Von Hoensbroech, then CEO, now with Canadian airline WestJet, took the bold move to adopt the Kgaogelo Moagi's theme Jerusalema for Austrian Airlines commercial. 

The Angolan Fenomenos do Semba staged what tune with a viral video that evolved into a Jerusalema dance challenge. It was brilliant and, in perspective, the right music to set people in motion at the soothing and gentle melody. 

Be part of the magic.

This year, Emirates Airlines brings a different kind of energy. By highlighting EXPO 2020 Dubai as a must-see and experience destination with a commercial that instantly captured the imagination and inspired with vitality, the discovery of the Emirates. 

Based in Dubai and Spain, Prime Productions AMG executed the most ambitious commercial for Emirates Airlines that amazed millions globally and is reaching billions in social media. 

At the center is a woman, Nicole Smith-Ludvik standing on top of Burj Khalifa tower, which has become the signature of the city of Dubai. 

The tallest construction ever built. The iconic building is the most recognizable image in the world's city landscapes. 

Burj Khalifa tower is only surpassed by the Jeddah Tower in the port city of Jeddah, Saudi Arabia, under construction, both designed by architect Adrian D. Smith, known for his tall structures. 

"Hi Mom, I'm still here, on top of the world."

"I felt so proud of myself and incredibly humbled, at the same time," said Nicole Smith-Ludvik, a stunt and skydiver professional, in a recent interview. 

The project involved coordinating many production aspects, including a live 380 Airbus flying at a low speed and altitude and Nicole climbing with the supporting crew to the top of the Burj Khalifa tower. It took several passes to get the desired angle for the commercial footage. 

Emirates is the largest operator of A380s with more than 100 planes. Each plane with fuel flight autonomy of 25,000 km. 

I have experienced Dubai, walked downtown, explored City Malls, drove along stunning highways, and discovered other UAE cities. The urban city landscape of Dubai is a feast to the eyes. 

EXPO 2020 Dubai is unique and the most magnificent exhibition where humanity comes together. Since it opened, its doors have surpassed the 10 million visitors mark in four months.