Pureprint Group has announced the appointment of Andy Lydiatt as its new Chief Sales and Marketing Officer, strengthening the company’s leadership team as it continues to expand its commercial and creative services offering. Lydiatt brings extensive industry experience, having held senior positions at HH Global, Go Inspire, and Communisis, and is well known for driving growth through customer-focused solutions in the print and marketing services sector. His role will focus on leading Pureprint’s sales and marketing strategy across the group’s print, creative, and technology divisions.

Lydiatt’s appointment reflects Pureprint’s ambition to further enhance its position as a leading UK-based print and communications group. With a focus on personalised marketing, sustainable production, and digital transformation, Pureprint aims to provide customers with integrated solutions that span everything from premium print production to data-driven campaigns. “I’m excited to join Pureprint at such a dynamic time,” Lydiatt said. “The company has a strong foundation, and I look forward to helping it grow even further by focusing on customer needs and innovative service offerings.”

Mark Handford, CEO of Pureprint Group, welcomed Lydiatt’s appointment, noting that his expertise will play a key role in supporting the company’s long-term strategy. “We are delighted to have Andy join the team. His industry knowledge and leadership will help us deliver even more value to our clients,” Handford said.