Direct mail is the third largest media channel in the UK after TV and digital, worth an estimated £1.7bn annually. COVID has seen a great resurgence in brands turning to mail as a trusted way to communicate with clients whilst the majority of people are working from home. But COVID aside, why in this day and age should you still use direct mail as part of your marketing mix and how can you use print to communicate successfully? Join us for an interactive and fun session hosted by The Dragonfly Agency’s Managing Director, Isla Munro who will talk us through the agency process from receiving the original client brief to delivering an engaging mailpack through the letterbox. She will shine a focus on print technologies and opportunities which help to acquire and retain clients.
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