MIDLAND is set to make a strong impression at PRINTING United Expo 2025, highlighting its commitment to innovation and sustainability in the graphic arts industry. The company will present new products tailored to meet the needs of corporate end users, brand owners, and sign, display, and point-of-purchase printers. These launches underscore MIDLAND’s strategy of bringing forward solutions that not only address performance challenges but also support the industry’s shift toward environmentally responsible materials.

Leading the lineup is Fusion Board, a pulp-based, recyclable, FSC® certified rigid board designed as a sustainable alternative to non-recyclable substrates such as foamed PVC and styrene. By offering printers and brand owners a durable yet eco-friendly material, Fusion Board delivers on both sustainability goals and production performance, opening opportunities for greener retail displays and signage. MIDLAND will also introduce Digital Edge Uncoated for HP Indigo B2+ presses, a high-bright substrate engineered for superior ink adhesion and print fidelity, positioned as the highest-quality uncoated grade available at a value-driven price.

Visitors to MIDLAND’s booth (#2345) will see firsthand how these products provide tangible competitive advantages. Whether it is meeting brand sustainability targets or achieving cost-effective, high-quality print results, the new product introductions reflect MIDLAND’s ongoing role as a trusted partner in the evolving print landscape. With these launches, the company signals its focus on equipping printers with materials that align with both today’s demands and tomorrow’s expectations.