New research from Two Sides Europe reveals growing consumer awareness about the sustainability of print, paper, and paper-based packaging, according to the 2025 Trend Tracker survey. While misconceptions persist—such as the belief that European forests are shrinking—more people now recognize that forests are, in fact, growing and that paper is highly recyclable. The study highlights increased understanding of Europe’s strong recycling rates and the importance of both recycled and fresh fiber in a sustainable paper lifecycle. As environmental concerns rise, paper continues to position itself as a renewable, recyclable solution, and education campaigns like Love Paper are helping consumers make informed, sustainable choices.
Proofed (Human)
Listen to This Article
Loading...
Login
New User? Signup
Reset Password
Signup
Existing User? Login here
Login here
Reset Password
Please enter your registered email address. You will recieve a link to reset your password via email.
New User? Signup
Currency Exchange Graph