TORONTO, December 22, 2020 – Amazing Print Tech, a leading provider of online software for print products, services, and print technologies, shares their tips on how to choose a Web-to-Print software that suits the needs of both print providers and print buyers.  

The technological advances that have occurred in the print industry in the past decade has presented print providers with a wealth of new revenue streams. Increasingly, printers around the globe are implementing web-to-print software to stay competitive and fulfill new buyer expectations with a seamless ecommerce experience. According to Statista, ecommerce sales are expected to reach $4.9 trillion USD in 2021 – more than double the number in 2019. Choosing the right web-to-print software helps print providers deliver a seamless ecommerce experience and benefit from the ever-growing online market.    

“With so many web-to-print options available, it’s very easy to end up with the wrong one,” says Slava Apel, CEO of Amazing Print Tech. “Choosing the right web-to-print software can be a difficult process. Knowing which questions to ask is an important first step.”  

Here are Amazing Print Tech’s tips on choosing the right web-to-print software:  

Ability to Handle Volume. To implement web-to-print software is to open up shop on the internet, which will increase your volume of new clients. It is crucial that the web-to-print solution (as well as your production team) can handle the increased volume within a small time-frame.   

Ease of Use. This applies to both staff and clients – you’ll want a web-to-print software that is intuitive to use. W2P that has an easy-to-use interface provides clients with the fluid and smooth buying experience that’s expected in today’s world. This leaves your clients satisfied, and more likely to return to you for their print needs. On the internal side, a friendly W2P interface ensures easier adoption and that staff will be able to manage orders better and workflow is optimized, which means more production without more staff.    

Features. Not all web-to-print software is created equal. Some have features that others don’t. It’s a good idea to evaluate each web-to-print solution in terms of whether your business needs or could use its features. Printers that deal with lots of business cards, for example, would benefit from a web-to-software that has a business card feature included.  If signage is the printer's focus, look for that as a well-developed module.   

Vendor Support. Choose a software from a vendor that cares about your business. Some vendors offer training – for staff, marketing your new software etc. – which can be invaluable. Vendor support can make a difference in how quickly your web-to-print portal is up-and-running, and how many prospects will end up seeing it on the internet.  Ask your vendor if modifications and improvements are possible in case your needs require more than out-of-the-box solutions.   

“Web-to-print is critical in today’s print landscape, especially with the pandemic’s impact on buyer behaviour,” says Slava Apel, CEO of Amazing Print Tech. “Choosing the right W2P software can make the difference between profit and growth, and business failure.”   

About Slava Apel 

Slava Apel has been voted to be in the Top 35 Most Influential people in the Print Industry, Top 25 CMOs, and Top 50 Vendors to the industry. He started the web-to-print software company, Amazing Print Tech, more than 20 years ago and has founded training, marketing and order automation companies. He consults to over 30 investment firms for high tech and manufacturing insights, mentors over 100 startup companies and brings his business acumen and expert selling methodology to print shops worldwide. Mr. Apel frequently writes on topics of technology and marketing in trade magazines and has co-authored “Print Sales and Marketing” and “Cloud Production” books.   

About Amazing Print Tech 

Amazing Print Tech has successfully facilitated millions of postcard, business card and stationery orders with its online printing technology since 1997. With a complete suite of web-to-print software applications, Amazing Print’s web2print software empowers printers with template-based design online and printing software tools to effectively market, drive and close sales, rewarding its users and customers with superior web to print technology and on-demand printing software support services. To see a list of products, please visit  www.amazingprint.com or call 905-738-9920 ext. 224.   

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Media Contact: 

Slava Apel 

+1-905-738-9920 x224 

pressrelease@AmazingPrint.com 

www.AmazingPrint.com